How to Create Hyperlocal Ad Campaigns

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses.

So are there any digital marketing strategies for brick-and-mortar businesses?

Yes, there are, and one of the most effective ones is hyperlocal marketing.

What is Hyperlocal Marketing?

As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity. It is targeted to motivated people who are ready to buy your products.

The main goal of hyperlocal marketing is to increase foot traffic to your business. This is achieved by strategically placing the right ads in front of the right people at the right time.

It could also serve the purpose of raising brand awareness in your specific locale.

Several factors are considered, with the main one being your prospect’s location.

Hence the name hyperlocal marketing.

Advantages of Hyperlocal Marketing

Many businesses are adopting hyperlocal marketing for the tremendous results it brings. It has many advantages over other marketing methods for both online and offline businesses. Here are the top five:

Bring in Hot Hyperlocal Leads

Because it is a very niche marketing technique, hyperlocal marketing has the advantage of bringing in leads that are ready to make a purchase. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer.

Take, for example, someone looking for a coffee shop. They’ll search for a coffee shop “near me,” and if they are in your vicinity, your coffee shop will be recommended to them by search engines. Or, they’ll be served one of your ads on their social media timelines.

Even if they’re not actively looking for a coffee shop, you can send out push notifications alerting people in your vicinity of a special you’re running.

Don’t Require Huge Ad Spend

Because you don’t have to run regional or nationwide campaigns, your ad spend can be kept at a bare minimum.

You also save on your advertising budget because you’re targeting a hyper-specific audience. This has the effect of reducing your cost per target while increasing your return on ad spend (ROAS).

Easy to Set Up and Run

Again, the niche nature of hyperlocal ad campaigns makes it easy to set up and run. It’s also easier to create personalized ads, resulting in higher conversion rates.

Easy to Measure Performance

When it comes to measuring performance, it’s easy to track as you can tell where your foot traffic is coming from.

Help Build Relationships with Customers

One of the biggest keys to growing a business is to build relationships with your customers.

Executed well, hyperlocal marketing will help people in your geographic area know that they can depend on you when they need a product or service you offer. As a result, most will turn into repeat customers. Better yet, they can end up being your brand ambassadors.