How to Create and Launch a Google Ads Campaign [2022 Update]

I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments.

“Real estate’s supposed to be good.”

“I wanna be an angel investor, any tips?”

My usual response?

“Google Ads, dude!”

They run these big companies, selling great products, and what do they do? Run off and try to put their money in anything, EXCEPT their own business.

Why not just sell more of their products? Double down on what’s already working, instead of starting to play in a field you know nothing about?

In my experience, Google Ads is usually the easiest way to do it. If my friend wants to increase his investment money, say $50,000, he can spend 1000 hours trying to become good at angel investing, learn everything about it, and hopefully land an investment in the next Facebook. A friend of mine could do the same for real estate, trying to snag a cheap apartment or condo, and flip it (easier, but still hard).

Instead, you can spend 100 hours learning Google Ads (or just hire someone who knows it) and invest $50,000 in Google Ads campaigns to make $500,000 in sales. Which one do you think is the most likely to pan out?

In my opinion, option three is a no-brainer.

In light of that, today, I want to open a black box most people are unfamiliar with: Google Ads.

Google Ads is a way to get your money’s worth, often boasting an ROI in the hundreds of percentage points. However, the steps I cover here ensure you’re depositing more money into your own bank account rather than just funding Google’s empire.

Now, let’s get down to it. Tie on your Google Ads apron, grab a pen to write down the key steps of a successful campaign, and follow along as I walk you through how to create a profitable Google Ads campaign from scratch.

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Google Ad Step #1: Is There Customer Demand?

If your customers are not searching for your product or service online, then obviously, Google Ads won’t work for you.

With that in mind, before you get too excited about creating your first Google Ads campaign, you need to verify there is a search volume for what you’re offering.

I recommend using Ubersuggest, which is my free keyword research tool. The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching for, and it tells you other similar, relevant phrases.