How to Create an SEO Report — The Complete Guide
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Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO.
The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.”
If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. In this post, you’ll learn the ins and outs of making your own.
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What is an SEO report?
An SEO report shows how well your content and your web pages are performing in search engines and how prospective customers might be engaging with your content.
Search engine optimization (SEO) aims to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions and leading to more revenue.
Now you know what SEO is, but how can you tell you’re doing it right? This is where an SEO report comes in. It allows you to track your website’s performance, where your SEO strategy is succeeding, and where it needs improvement.
You can track different metrics, such as your ranking on search engine results pages (SERPs), landing page visits, click-through rates, and target keywords.
What are the benefits of an SEO report?
1. You’ll understand if your SEO strategy is working.
You may have a list of keywords you want to rank for, but that’s not enough. You need to test and see if the phrases you target actually result in traffic.
SEO reports allow you to see if your SEO strategy works. Are you losing out to competitors targeting the same keywords? Are you missing any targets that would increase your traffic?
Looking critically at your SEO program can help you identify if there are keywords or whitespace you should be owning and building a program around.
The results of your report allow you to pivot where needed. You can also run experiments and see what helps you boost your rankings.
2. You can measure your performance.
SEO reports gather important metrics, including organic traffic, bounce rate, average session duration, and conversion rates. These metrics help you measure the effectiveness of your content and the user experience on your website.
You’ll have the ability to make data-driven decisions to enhance engagement and drive more conversions.
3. You can identify technical SEO challenges.
SEO isn’t just about writing the right words. The technical aspects of your site heavily influence …read more
Source:: HubSpot Blog
