How to Create An Effective Facebook Ad Strategy in 2022

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When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment?

Even with all of the changes Facebook has undergone in the past few months, it’s still a great place to advertise your business. Ads are affordable and you have the ability to target your “ideal” customers. With approximately 1.93 billion people using this social media platform each day, you’re bound to reach the audience you’re looking for.

Like any marketing or advertising platform, you’ll want to go into this endeavor with a solid plan or strategy. Without one, you might as well be tossing flyers off a bridge and hoping for the best.

Facebook Ad Strategy 2022

If you’re new to advertising on Facebook, this landscape may look like a frightening new frontier where no business has gone before… but it’s not. There are more than 3 million businesses actively advertising on Facebook.

“Wait… then isn’t it oversaturated? Shouldn’t I advertise somewhere else?” There are so many advertisers on Facebook because it works. It’s an excellent way to reach your desired audience and inspire them to take action (ideally, purchasing your product).

Now, what you do need to know is that not all of those 3 million advertisers are successful. Many have failed to understand who their ideal customer is and how to target the people they want to sell to.

As a result, the question isn’t whether you should advertise on Facebook. The question is, how do you advertise properly so the ROI is worth your time and money.

What to Know Before you Set Up your Facebook Ad

We get that you’re excited, but some pre-planning will help make your campaign much more successful.

First, you need to understand who your customer is.

Who are they?
What does their family situation look like?
How much do they make?
Where do they live? (Both geographically and whether or not they own or rent).
Where do they work?
How do they spend their free time?

Once you understand who they are, you’ll want to take it one step further and understand how they think.

What keeps them up at night? How is their emotional state and what needs are they looking to have fulfilled? How do they identify themselves? The way they see themselves is often more important than how you see them (even if your view is more realistic).

Next, you’ll want to walk through the average customer journey. What steps do they take as they: