How to Create an Ebook From Start to Finish [Free Ebook Templates]

In Q1 of 2021, ebook sales increased 38% for publisher Harpercollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of one publisher’s success, it speaks to a larger movement toward digital content consumption among marketers.

Lead magnets come in many forms, but the ebook still reigns supreme. They give the reader:

In-depth digital content in an environment largely overrun with quick headlines and soundbites
Visual data that compliments the editorial content
On-demand access to the ebook content

Your business benefits from publishing an ebook, too. Turning a profit, acquiring new customers, generating buzz, and becoming an industry thought leader are just a few of the advantages of this type of content.

But what exactly is an ebook and why do they deliver such great results for marketers?

18 Free Ebook Templates – Download Now

Download HubSpot’s 18 free ebook templates to create an ebook on PowerPoint, Google Slides, or Adobe InDesign.

What are the benefits of an ebook?

Let’s say you have an amazing blog full of long-form content. Why in the world would you want to offer your readers an ebook? Is it even worth your time?

Here are some advantages ebooks offer content creators:

Unlike long-form printed publications that are purchased in-store or shipped, an ebook is immediately accessible the moment you’re ready to read.
You can put it behind an opt-in of some kind, incentivizing your website visitor to become a lead if they want the information.
In some ways, ebooks have design capabilities like in-depth charts, graphs, and full-page images which you may not be able to achieve on your blog.
After the initial creation of the ebook, you can distribute the file a multitude of times with no additional production cost. They also have no associated shipping fees.
You can embed links to other media in the ebook file, encouraging the reader to further engage with your content.

Perhaps more importantly, ebooks offer a number of advantages for your audience:

Ebooks are extremely portable, able to be stored on a number of devices with no physical storage space associated.
The reader gets the choice to print the ebook out if they want to consume the information in a traditional physical format. Otherwise, the digital format is environmentally friendly.
Ebooks are accessible with the ability to increase font sizes and/or read aloud with text-to-speech.
They’re also easily searchable if the reader is looking for something specific.

Are ebooks profitable?

They can be. Ebooks are high-volume, low-sales-price offers. This means you’ll need to sell a lot of them at a relatively low price point in order to compete in the market and turn a significant profit. Depending on your industry, ebooks can range from free to more than $100.

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Source:: HubSpot Blog