By AJ Beltis

Whether you’re part of an internal marketing team or an agency developing an advertising pitch, it’s imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in.

After all, advertising is expensive, and a poorly managed campaign results in wasted funds and resources that fail to deliver a return on investment – which could hinder a company’s ability to hit its awareness and sales goals.

Executives need to know that an advertising project has been well thought-out from all angles before they front the money to develop creative and buy advertising space. And the best way to inform and persuade these decision-makers is with a crystal clear and actionable advertising proposal.

In this article, we’ll outline the actions to take, templates to use, and questions to answer when developing your advertising proposal, so you can get moving on your advertising project faster and maximize revenue from it.

Follow along with HubSpot’s free Advertising Proposal Template for PowerPoint. The template is completely customizable to your business’s needs and makes developing an advertising proposal presentation simple, covering sections thorough proposals need to have such as:

• Project timeline.
• Project team.
• Project budget and fees.
• … And more.

While the template is best-suited for marketing agencies, it can easily be adjusted for in-house marketing teams for internal project management. Download the template now to get started.

How to Make Your Advertising Proposal

1. Plan your advertising project.

Preparing an advertising plan is an essential first step in an advertising pitch project. As a rule of thumb, it’s best practice to work off of an advertising plan template to ensure you check all the necessary boxes when it comes to the project.

In the next few sections, we’ll highlight what you should include in your advertising plan and proposal, but the reason to start with this step is to ensure organization. By proactively setting up your framework, you’ll be better suited to prioritize your tasks down the road and understand which roadblocks you might face – and in the process, get ahead of them.

2. Specify your tasks and/or services.

So, you’re moving forward with your advertising proposal – but what exactly are you planning on doing?

The next step is to outline the scope of work for the project, including:

• Conducting market research.
• Choosing an advertising platform.
• Developing creative and copy.
• Working with media buying/selling vendors.
• Analyzing and presenting results.

Depending on the makeup of your team or agency, you might be responsible for some or all of these tasks – or perhaps some not even listed here.

The important thing to remember in this step is to make the expectations of what your team will be doing abundantly clear.

There should be no question from …read more

Source:: HubSpot Blog

Author: Aaron