By kboyarsky@hubspot.com (Katherine Boyarsky)

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in.

Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation.

Table of Contents

• How to Create a Lead Generation Website
• How to Increase Leads on Your Website

How to Create a Lead Generation Website

To understand how to optimize our website, we’ll have to first gain a basic understanding of the lead generation process.

What components are at play when a casual website visitor turns into a lead?

The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor’s contact information.

Once the visitor fills out and submits the form, they are then led to a thank-you page. (Learn about this process in more detail in this post.)

Now that we’ve gone over the basics of lead generation, we can get down to the details. Here are the steps to follow to create a lead generation website from scratch.

1. Start with a goal.

Before you build your lead generation website, consider what your goal for it is. Your main goal is, of course, to generate leads, but get even more specific.

What do you want visitors to do on your website? Do you want to educate the buyer on your product or industry?

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information.

Or perhaps you want to increase the number of people who sign up for your product. In this case, you’ll need to create compelling landing pages and sign-up forms with strong calls-to-action.

Consider what your lead generation goals are to better plan which elements to look for in your lead generation website.

2. Find a CMS tool.

When creating a lead generation website, you have a clear goal: increase leads to your business. That means you should look for a CMS tool that makes it easy to capture and convert leads.

The best CMS tool for lead generation is one that has built-in optimizations that are geared toward lead generation. It should have forms — sign-up forms, contact forms, and more — email marketing capabilities, live chat, and built-in analytics so you can track and measure your lead generation efforts.

And if you’re not a designer or don’t have access to one on your team, you’ll also want to look for a CMS tool that’s easy to use. Look for one with drag-and-drop capabilities or built-in themes.

These features will …read more

Source:: HubSpot Blog

Author: Aaron