How to create a landing page with high ROI [+ expert and data-backed tips]
By cperricone@hubspot.com (Christina Perricone)
As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immediately. No second chances.
Why? Because I know there’s probably another tool or product out there that does the same thing, but offers a much better experience.
Your landing page design matters. A lot. It’s not just about looking good, it’s about shaping how people perceive your brand and whether they choose to take action. A weak website can hurt your credibility and your conversion rates.
Table of Contents
- What is a landing page?
- Why do you need a landing page?
- How to Create a Landing Page
- How to Design Your Landing Page
- Landing Page Best Practices
- Expert Tips on How to Build a Great Landing Page
- Landing Page Copywriting Tips
- A/B Testing Your Landing Page
- Landing Page Metrics to Track
- How to Make Your Landing Pages More Effective
- What to Do Post-Conversion: Lead Nurturing
Landing pages contain lead forms that ask visitors for their contact information in exchange for something of value, otherwise known as an offer.
The video below will help drive that definition home.
How to Create a Landing Page
Before I dive into the details, I want to emphasize that creating a landing page doesn’t have to be complicated. Here are some actionable, step-by-step instructions to help you create one.
1. Define your goal and audience.
Whenever I start working on any landing page, I always make sure to define the “why,” “who,” and “what.” I suggest asking yourself the following:
- Why am I making this landing page?
- Who do I want to visit my landing page?
- What steps do my landing page visitors have to take to help me achieve my goal?
Your answers will guide the process of writing your copy, creating a lead magnet, and adding the necessary elements to your page.
For example, say the reason you’re making your landing page is to generate leads for your upcoming book launch (your “why”). This means that you’ll be targeting people who love to read books in your genre (your “who”).
And to get them on your email list, you’ll have them fill out a form once they land on your page (your “what”).
Here are some CTAs I suggest using on your landing page to collect leads:
- Subscribe to a newsletter.
- Download a free ebook/guide.
- Sign up for a free trial.
- Register for a webinar.
- Download a coupon.
Pro tip: To get the most results from your landing page, stick to one goal (or one CTA). In …read more
Source:: HubSpot Blog
