How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out.
As I scrolled through, a few things stood out. The design was super simple — no distractions, just a clear focus on the ebook. The copy was sharp and persuasive, and it made the offer feel like a no-brainer. Best of all, they only asked me for my name and email. I got valuable insights, and they got a new subscriber. Win-win. That’s the power of a well-built landing page.
Interested? Well, in this post, I’ll walk you through the key steps for creating a landing page that builds on those principles. Personally, I love starting with a template. It saves me from dealing with any code, and I can focus on making the page look great and convert well.
I used HubSpot’s CMS, but you can use any similar software that offers landing page templates, like HubSpot’s free landing page builder or Mailchimp.
Table of Contents
Landing pages usually fall into one of two categories: reference or transactional.
- A reference landing page is more like an informative guide — it explains a specific product or service in detail.
- On the flip side, a transactional landing page is all about action. It’s designed to get visitors to do something, like download an ebook, sign up for a webinar, or make a purchase, which is why it’s a go-to for marketing campaigns.
For this example, let‘s say that I’m a marketer for a fictional NASA-esque space corporation, and I‘ve been tasked with making a landing page for a fantasy ebook about space to get children interested in aeronautics. This landing page’s goal is to increase leads.
1. Choose a template that will help you achieve your goal.
To build my page, I chose from a list of templates, while keeping my end goal in mind.
Knowing that increasing leads and the customer experience were top priorities, I chose a template that showcased my ebook offer and provided a form. I also wanted a unique, eye-catching structure and a simple design.
What I like about this landing page template — in addition to the criteria above — is that it’s labeled as “Starter.” As a marketer with little to no design experience, a beginner-level working template sounded right up my alley.
2. Name your landing page so you can find it later.
Next, it’s a good idea to name your landing page. If you plan on having multiple pages exist on …read more
Source:: HubSpot Blog
