How to Create a B2B Content Strategy

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.

Content is how you boost brand awareness, build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.

Instead, you need a targeted B2B content marketing strategy to reach your marketing goals.

Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects.

Why Do You Need a B2B Content Marketing Strategy?

A content marketing strategy is like a roadmap or a blueprint. While it’s not set in stone, a marketing strategy is a set of guidelines to help you get from point A to point B.

Without a roadmap, you’re more likely to get lost. There’s a higher chance you’ll lose sight of your business goals, and you might struggle to get back on track.

A marketing strategy, then, is key to helping you create the right content at the right time to reach your target clients in the shortest time possible.

You can’t just use any old content marketing strategy, though.

As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers.

While consumers might be impressed by influencer marketing and emotive product launch campaigns, businesses won’t be swayed by these tactics. Instead, businesses want authoritative content.

They want useful, actionable information to help them solve real commercial challenges and grow their organizations. A clear, methodical marketing strategy can help you create the content needed to impress this audience.

How to Create a B2B Content Marketing Strategy

Every B2B content marketing strategy is unique. However, successful content marketing campaigns typically start with well-defined objectives and a clear understanding of your long-term goals.

Remember, don’t let the whole idea of a marketing “strategy” intimidate you. It’s surprisingly simple to get started once you understand what’s involved, so if you’re ready to build a successful content marketing campaign, here’s where to begin.

1. Identify Your Audience and Their Needs

There’s nothing more important than your user base.

Remember, the whole point of creating content is to convert your audience into paying clients, so your content must meet their specific demands and needs. If your content doesn’t resonate with your audience, they won’t move through your sales funnel.

How do you identify your audience, though?

First, create your buyer personas.
Then, segment your prospective audience into subgroups based on, for example, buyer behavior.
Decide whether you’ll target all these subgroups or if you want to focus on one or two specific segments.
Once you’ve identified your audience, you can tailor your content to match their specific demands.

Ultimately, what matters to your core audience should …read more

Source:: Kiss Metrics Blog