By Neil Patel

Nothing converts like email.

Email beats all other marketing channels and can generate $37 for every $1 you invest.

Even though email marketing can generate a ton of revenue, it’s still not easy.

You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Even for fully-staffed marketing teams, it can be overwhelming.

Email marketing agencies are perfect for overcoming these challenges.

They know how to use the tools and run fully-scaled email campaigns. They can also distill your brand and offer into great campaigns that generate revenue.

Today, I’ll walk you through how to choose an email marketing agency that’ll help you unlock all the business value email holds.

Good?

Well, let’s start from the basics.

Know Your Goals and Desired Outcomes

Before you jump straight to the top email marketing companies and pick one to work with, it’s a good idea to pause first.

Why?

You’ll get much better results.

Famous email agencies, like the ones I’ll recommend, usually have a track record of overseeing successful email marketing strategies and campaigns.

However, it’s never a one-size-fits-all situation.

Some agencies only excel when working on specific projects or campaigns. Others drive better results when working with specific kinds of businesses.

Knowing your goals and desired outcomes with email marketing gives you the right lens to evaluate different agencies and know which one is best for your needs.

Not to mention, it’ll help your agency get started a lot faster. The clearer the goal, the better the outcome.

Let’s take a look at some examples.

Example #1: Build and grow your email list

Without an email list, you can’t do email marketing.

And if you have a small list of, say, 33 email addresses, you’ll never get the full benefits of email marketing either.

The first step is to build your email list.

You’ll achieve this by choosing an agency with experience executing list-building campaigns to get your first 100, 1,000, or 10,000 email subscribers.

Take yourself, for example.

You won’t give a company your email address for nothing, right?

Absolutely not! We all get enough spam as it is.

Similarly, most people would only subscribe to your email list in exchange for something valuable.

In the digital marketing world, this could be an ebook, a checklist, or other forms of relevant content promoted to the audience whose emails you’re targeting. Consider choosing an email marketing agency with experience creating and promoting amazing content. The better the content, the faster your list will grow.

Example #2: Increase your email open and click-through rates

Low open and click-through rates will destroy your list.

If your open and click-through rates are low, you’ll run into a cascading series of problems:

1. Your audience isn’t seeing your offers. That’s less revenue.
2. Email service providers like Gmail, Outlook, and Yahoo will notice your low performance. Then they’ll flag you as spam or stop delivering your email altogether.
3. Now your open and click rates get even worse.
4. Even if you improve your campaigns later, …read more

   Source:: Kiss Metrics Blog

         

   

   Author: Aaron