By Neil Patel

Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands.

Checking your subscriber count isn’t always easy, though. For every platform like YouTube that makes your following incredibly transparent, there’s a channel where it can be next to impossible to find your subscriber count.

Notice I said “next to impossible,” not “totally impossible.”

I’m here to explain how you can check your subscriber count on every major channel and social media platform.

Why Is It Important to Know How Many Subscribers You Have on Different Platforms?

It’s vital to know exactly how many subscribers you have on each platform for several reasons.

Let’s say you’re an up-and-coming marketing influencer. Part of your income will come from brands paying you for sponsorships and endorsements. Exactly how much they pay you hinges on how many subscribers and followers you have.

If you can show 50,000 people subscribe to your podcast, 100,000 people read your blog each month, and almost half a million people follow you on Instagram, you’ll be in a very strong position to command a big payday.

Your subscriber count can also help you make decisions on your way to becoming an influencer or growing your business’ following in general. Imagine you created accounts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest when you started your business and posted to all of them equally.

At some point, you need to focus your efforts on the platform where you see the most success. Your subscriber count is a great way to quickly separate the good social media platforms from the ineffective ones. After all, what’s the point of wasting time on Pinterest, where you have half a dozen followers, over Twitter, where you have several thousand?

It’s not just social media subscribers you should think about, though. Perhaps you have a blog that gets upwards of 100,000 visitors every month, but you only have a couple of hundred people on your email list. This indicates your email marketing strategy isn’t working, and you should take steps to change that.

How to Check Your Subscriber Count on YouTube

YouTube is one of the more transparent subscription-based platforms out there. Log in to your account, click on your profile photo, and head to your channel. You’ll see your subscriber count underneath your channel’s username.

You can also see your subscriber count by navigating to YouTube Studio. In addition to the overall numbers, you can find a list of your 100 most recent subscribers.

Visitors to your channel see a shortened version of your subscriber count rounded down to the nearest 10, 100, or 1000 subscribers. YouTube Studio provides a handy table showing how your subscriber …read more

Source:: Kiss Metrics Blog

Author: Aaron