How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
By ttaylor@hubspot.com (Tristen Taylor)
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog.
As a noob marketer — and still to this day, honestly — I’d test out new concepts on my platforms first before introducing them into any client strategies.
When I boosted my first Facebook post, I could immediately see the potential. For a start, I loved that because I’d linked my Facebook and Instagram accounts, I could easily run the same ad across platforms.
Another bonus? I could target audiences incredibly specific to my blog content and topics. But that was just the start, really. Below, I’ll share the ins and outs of boosting posts.
Table of Contents
Benefits of Boosting Posts
With over 5 billion social media users today, millions of brands have promoted their content on these platforms for years. However, the popularity of social media has flooded each platform with hoards of articles, photos, and videos.
As a result, the content supply has skyrocketed while its demand has plateaued. In my experience, this has lowered the number of opportunities brands can use to interact naturally with customers.
Needless to say, social media marketing for business is largely a pay-to-play strategy now. With the competition for online attention being fiercer than ever, boosting social posts is one of the most effective ways to use paid social media advertising. In this section, I cover three reasons why.
1. You’ll reach your target demographic cost-effectively.
According to HubSpot’s 2024 Social Trends Report, “Social media shopping is up almost 40% year over year, and almost half of Gen Zers and Millennials report buying a product directly on social media in the past three months.”
So, we know that folks increasingly turn to social media to purchase products or services. But how can we reach them?
Boosting posts might be the answer if you want to market to these demographics without wasting time or resources. I’ve found that boosting a post with parameters set to reach your target market or people who fit your ideal buyer persona saves money.
That’s because you’re not wasting budget advertising to people who won’t derive value from your product or service.
2. You can increase brand awareness on a platform.
HubSpot’s Social Trends Report data finds that one in four marketers’ main goals for social media in 2024 are to “increase brand awareness and reach new audiences.”
You can make your brand’s identity more well-known and recognizable with repetition coupled with engaging content. By boosting posts on social media platforms that your target audience frequents most, you can increase <a target="_blank" rel="nofollow" …read more
Source:: HubSpot Blog
