How to Become a Content Creator: 10 Steps
By mbutler@hubspot.com (Maggie Butler)
Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you.
Content creators are valuable for the creative and informative content they produce, whether working for a company or on their own.
But what does it take to be a good content creator? If you want to know how to become a content creator, follow these steps and examples from successful creators across industries.
10 Tips for Aspiring Content Creators
What is a content creator?
A content creator produces entertaining, helpful, or educational material that caters to the interests and challenges of a target audience.
The content they produce can take many forms, including blog posts, videos, podcasts, photos, and graphics.
A few common types of content creators include:
- Podcasters.
- YouTubers.
- Writers.
- Social media influencers.
Whether you work on a content marketing team at your company or you’re building a personal brand as a content creator, there are some tried-and-true steps you can follow that will put you on the path to being a truly successful content creator.
Fair warning: Like all good things, it‘s not going to happen overnight. And it shouldn’t, because you‘re trying to get good at it, not just simply do it.
But the sooner you start working on these steps, the sooner you’ll be well on your way to becoming a high-quality content creator.
1. Choose a niche.
As you’re getting started with content creation, you should have a general idea of the topics you want to talk about or the channel you want to focus on.
For example, maybe you have a background as a social media manager and want to share your social media tips with others on Instagram.
Or perhaps you paid off a ton of debt and want to share your personal finance tips on YouTube so others can do the same.
Whatever you choose to focus on will be your niche or positioning, and all of the content you create should be relevant to that niche.
But don’t feel pressure to settle into a niche right away. In fact, content creator Vanessa Lau shares that you don’t necessarily need to have a niche as soon as you get started.
“If you are just starting out, I would say that experimenting with a broader niche and broader audience is going to help you accelerate the journey of finding that niche over time,” she shared on her YouTube channel.
“The mistake that I see a lot of aspiring content creators making is they stress so much about finding a niche to the point where they don’t create any content at all,” she said.
Hear more of her tips for aspiring content creators in the video below: