By Neil Patel

If you woke up with a $250K ad budget tomorrow, how would you spend it?

Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Maybe hire a few hundred influencers to promote your business? One or two sellers would think of crazy publicity stunts to create hype for their products.

However, at a certain point, your e-commerce business will need to scale up. Part of running a successful business is keeping an eye on your next steps. With that said, e-commerce sellers looking to grow need to understand what a $250K ad budget gets you and how to make the most of it.

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve.

What Is Target Roundel?

Target defines Target Roundel as its internal retail media network. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity.

Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app. At first glance, that might not sound particularly exciting. After all, plenty of advertising platforms help promote products to potential customers. What’s so special about retail sites?

To answer that question, it’s important to understand that retail media networks like Target Roundel offer e-commerce sellers an increased digital presence and unique advertising tactics that go far beyond your typical banner ad.

Why You Should Use Target Advertising/Roundel

As an e-commerce seller, the more control you have over your advertising, the easier it becomes to pinpoint specific buyers and niches. This is part of what makes a retail media network like Target Roundel so appealing.

By using Target advertising, you’re doing more than just leveraging the reputation of a trusted retail space. You’re maximizing the visibility of your e-commerce products to specific shoppers. Target Roundel is particularly appealing to e-commerce sellers looking for a variety of well-integrated retail media targeting options.

Major brands like Coca-Cola and Disney are already using this retail media network as part of their audience targeting strategies, and it’s easy to see why.

To enhance a marketing strategy, audience targeting has become a must-have tool in every marketer’s arsenal. Without some form of audience targeting, marketers can’t control and test every element of their strategy.

What Makes Roundel’s Target Advertising Different From Other Platforms?

Now that we understand what retail media networks are and what makes them so appealing to e-commerce sellers, it’s time to move on to Target itself and determine what makes its retail media network valuable. Target Roundel focuses on several key …read more

Source:: Kiss Metrics Blog

Author: Aaron