How to Advertise on Walmart Marketplace

If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right?

Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers, so why doesn’t it get as much attention as other platforms such as Amazon?

If you’re not on Walmart Marketplace already, then chances are you should be. Here’s how you can use advertising to get the most out of it.

What Is Walmart Marketplace?

Walmart Marketplace is where third-party sellers can upload, manage, and sell their products on Walmart’s website.

As the largest retailer in the world, it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. With a large audience and millions of engaged shoppers, Walmart Marketplace could be a necessity for any online retailer in the same way that Amazon is.

Getting your products on Walmart Marketplace is a great step to take, but to maximize your sales, you should consider how you advertise. Marketplace offers lots of useful ways to reach your target customer, and you may find they can provide a very good return on ad spend (ROAS.)

Why You Should Advertise on Walmart Marketplace

Understanding your customers is the only marketing strategy you need. A big part of this is reaching your customers where they hang out. For 150 million Americans a week, that’s at Walmart.

The stats behind Walmart are significant, and just by looking at the numbers, you can get a sense of why it’s important to be on Walmart Marketplace:

the largest retailer in the United States
90 percent of Americans shopped at Walmart in the past year
150 million customers visit Walmart in-store or online each week
90 percent of Americans live less than 10 miles away from a Walmart store

Walmart isn’t just about its physical stores, though. It’s also got a large e-commerce presence, and many of its shoppers are engaging with it. The buyer journey is truly omnichannel in the modern world, with 35 percent of Walmart shoppers researching products on Walmart.com before they go to a physical store.

Amazon might have a bigger profile in the online world, but this doesn’t mean Walmart Marketplace is some hidden gem where you can achieve easy success. There’s a huge amount of competition on Marketplace, and while growing your profile organically is important, you’ve also got to make the most of the advertising options available to you.

These options may look very similar to other large online marketplaces, but there are some unique features on Walmart Marketplace you can use to your advantage.