How theSkimm plans to grow its new wellness newsletter to 1 million subscribers
TheSkimm plans to reach its goal of 1 million subscribers to its wellness newsletter, Skimm Well, by the end of 2024. The newsletter currently has 100,000 subscribers after launching six months ago.
TheSkimm’s CRO Mary Murcko told Digiday that 50% of those subscribers are new to the theSkimm and don’t subscribe to its other newsletters, such as its flagship Daily Skimm. Overall, theSkimm has an audience of 12 million across platforms, a spokesperson said. The company declined to share how many total newsletter subscribers TheSkimm has (though it had over 7 million subscribers in 2022).
The team behind theSkimm thinks this year’s news cycle with the presidential election, the Olympic Games this summer and reproductive health legislation — as well as issues around the economy, the lack of federal paid family leave, maternal health care and cultural polarization — will get more people to subscribe to its wellness newsletter this year.
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Source:: Digiday
