How publishers are turning conversions into loyal subscribers and reducing churn
By Piano
For publishers, winning subscribers is only the start of the journey. Long-term revenue relies on moving from pure acquisition — getting as many conversions as possible and using aggressive trial offers — to building a sustainable, loyal subscriber base and maximizing customer lifetime value.
Customer retention and engagement are crucial. As consumers double down on culling their subscription lists — 40% of consumers think they have too many subscriptions, according to a Kearney Consumer Institute Survey — publishers must prove the worth of their services over those of their competitors.
As publishers focus on engaging and retaining subscribers and customers, they’re turning to personalization and propensity modeling, which leverages machine learning, to create targeted engagement and robust, long-lasting churn prevention strategies.
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Source:: Digiday
