How publishers are actively testing agentic AI to hike productivity
With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter, faster and more efficiently.
Hearst is testing how agentic AI can improve its processes for its ad sales division, while Thomson Reuters — owner of news agency Reuters — has incorporated agentic AI in its business divisions. And Belgian-headquartered publisher DPG Media has integrated the tools across departments.
Agentic AI refers to systems that can autonomously plan, take actions and adapt to achieve goals, often across multiple steps or tasks. Publishers say they are testing these tools cautiously, exploring ways it can be used to strengthen existing services and bolster productivity rather than reduce headcount.
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Source:: Digiday
