How publishers and advertisers are successfully implementing the next generation of AI
By Outbrain
The newest iteration of AI appears to be here to stay, and as access and applications to generative platforms and chatbots are democratized, publishers and advertisers are seeking ways to embrace the technology strategically.
While there are certainly concerns about biases AI can introduce to the outputs it creates and how to use generative tools ethically and responsibly, there are already many different ways publishers and advertisers are using them to their advantage.
Learning the capabilities of these technologies, successful advertisers and publishers are bolstering their campaigns and strategies to increase revenue, audience engagement and more.
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Source:: Digiday
