How Pinterest hopes to catch up to the e-commerce boom

By Marty Swant

Long before the pandemic-driven e-commerce boom, marketers saw a gold mine in Pinterest that many felt was left nascent. But as the platform has hastened its expansion of advertising offerings, media buyers say it has a ways to go to compete with every other platform entering the commerce race.

The post How Pinterest hopes to catch up to the e-commerce boom appeared first on Digiday.

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Source:: Digiday

      

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