By Neil Patel

It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces.

Hot on the heels of launching Fleets, Twitter announced the initial rollout of Spaces, a new social experience built around audio-only chat rooms. It’s currently in the private beta phase, but it’s already clear that Spaces could offer numerous benefits to brands when it’s more widely available.

Here’s my take on Twitter’s latest feature.

What Is Twitter Spaces?

If you’ve got your finger on the pulse of social media, you’ve likely heard of a buzzworthy platform called Clubhouse, an ultra-exclusive, invite-only, audio-based social app that’s been a big hit with A-listers and Silicon Valley leaders alike.

Users have described it as akin to a live-action, free-flowing podcast where you can jump in and out of different rooms, listening to or joining in with conversations on a vast range of topics.

Spaces is effectively Twitter’s take on Clubhouse, except that it’ll (eventually) be available to everyone, not just a select few.

However, whereas Clubhouse has drawn criticism for its light approach to moderation, which makes it a potential breeding ground for online harassment, Twitter has made Spaces big on inclusivity. Its vision is to replicate the “magic feeling” of a “bomb dinner party,” where you don’t know all the guests, but everyone feels comfortable at the table.

At the time of writing, Twitter Spaces is still in the beta testing phase, with only a couple hundred users onboard, predominantly from groups prone to experiencing harassment and trolling. However, the initial reception has certainly been positive.

How Does Twitter Spaces Work?

Now, let’s get into the nuts and bolts of Twitter Spaces.

Only those in the beta testing group can create Spaces, but anyone on iOS can join one. Twitter promises to expand the list of people who can create Spaces over time. When you get access, you’ll be able to start Spaces in two ways:

• By long-pressing the Compose button, and then tapping the Spaces icon on the far left
• Or by tapping your profile image in Fleets, scrolling to the far right, and tapping Spaces

While there’s no ceiling on the number of listeners to any given Space, the number of speakers is limited to 10. However, Twitter prefaces this with the words “for now,” which suggests it may increase the capacity for speakers down the …read more

Source:: Kiss Metrics Blog

Author: Aaron