How one content creator thrives on X, despite Elon Musk’s shakeup
By Kimeko McCoy
Subscribe: Apple Podcasts • Stitcher • Spotify
As a platform, X (formerly Twitter) has seen better days. After Elon Musk took over back in 2022, the platform has fallen from grace with advertisers and creators alike, due to the reinstatement of previously banned accounts, an increase in bots and simultaneous decrease in brand safety. However, X hasn’t managed to scare away everyone.
In fact, Jessica Davis, a part-time creator who focuses on career content, has managed to build out a following of more than 40,000 people since starting her account in 2021. Since then, she’s been able to convince subscribers and brands to shell out for her tweets, pulling in revenue from monthly subscriptions and funds from the platform’s ad revenue sharing program, which launched last summer.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
