How Often to Post on Social Media for Business? A HubSpot Experiment

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With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?

Read on to get the answers to key questions about how often to post on social media for business, or jump to the topic or network you’re curious about:

Should I publish more or less often on social media?
When’s the best time to post on Facebook?
When’s the best time to post on Instagram?
When’s the best time to post on TikTok?
When’s the best time to post on X (Twitter)?
When’s the best time to post on LinkedIn?
When’s the best time to post on Pinterest?

Should I publish more or less often on social media?

How frequently you post on social media will depend on a number of factors, namely, how the platform works and the ecosystem on each platform you choose.

When algorithms were chronological, it used to be that a higher frequency was always better. However, as algorithms have evolved, higher frequency doesn’t always equal high performance, and too many posts can also cannibalize performance.

This rule of thumb corresponds with how businesses have adapted their social media publishing schedules to meet audience demands.

According to HubSpot’s 2024 State of Social Media Report, marketers post a different amount on each platform they use.

In this post, I’ll explore different social media platforms and share the ideal number of times to post each week and the best times to share content when you do post.

Pro tip: When you know what frequency works for your business, Social Inbox can help you stay on top of your schedule. You can plan out content for each channel, schedule it, and it’ll automatically go live exactly when you want it to.

When is the best time to post on Facebook?

Facebook is the most used platform among social media marketers. So, it’s safe to assume they’re actively posting on it.

Our survey results showed that the best time to post on Facebook is between 12 and 3PM. 9AM-12PM and 6-9PM tie for the second-best times to post.

Which is the best day to post on Facebook?

Social media marketers report that Saturday is the best day to post on Facebook. It’s 24% more popular than Friday, the second-best day.

How often should you post on Facebook?

Most social media marketers (35%) post on Facebook multiple times per day, and a quarter post multiple times per week.

<img src="https://www.hubspot.com/hs-fs/hubfs/facebook-overview.webp?width=600&height=399&name=facebook-overview.webp" width="600" height="399" alt="how often to post on …read more

Source:: HubSpot Blog