How mobile game developers are using AI tools to boost user acquisition
Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition.
For years, mobile game developers have used user acquisition tools such as AppLovin’s AppDiscovery program to get their products in front of targeted demographic groups via mobile ads. These user acquisition campaigns have historically required at least two or three weeks to find the right audience; thanks to recent AI advancements made to AppDiscovery, that process has been streamlined considerably.
“It used to take weeks, and/or tens of thousands of installs, to get a campaign optimized on AppLovin,” said Michael Dawson, chief business officer of the mobile game studio Pocket Gems. “Now, it can happen within a week.”
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Source:: Digiday
