How Marketers Can Use AI Assistants [+12 Best Tools]

Free Guide: How to Use AI in Content Marketing [Download Now]

Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is a human or an astute AI assistant.

An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries.

But how can AI assistants help marketers? Here, we’ll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more.

Where Marketers Can Best Use AI Assistants

Personalizing customer support.

Increasingly, consumers want personalized support at all hours of the day. However, many customer service teams don’t have the bandwidth to provide round-the-clock assistance.

Manav Monga, Co-Founder and Head of Product Management at Heymarket, believes AI can give customer service teams a huge lift. For instance, AI assistants — like chatbots — can quickly retrieve relevant information, guide customers through common issues, and provide accurate answers, all without human intervention.

However, Monga warns that chatbots are only as good as the information you give them. “You should give it detailed scripts with information from help articles, templates, and your knowledge base. That way, it can give relevant and actionable responses to your customers,” he advises.

Managing your calendar and inbox.

Email is a common time sink for marketers. On average, working professionals spend 28% of the day reading and replying to emails. However, depending on the volume of emails you get, this percentage could skyrocket.

Luckily, marketers now have powerful AI tools at their disposal to help manage their inbox and calendar. For instance, these tools can prioritize incoming emails, flag urgent messages, and filter spam.

Another time sink is scheduling meetings. Marketers must manage their calendar, schedule meetings, work around conflicts, and provide reminders — which can become a full-time job in itself.

AI assistants have powerful capabilities in calendar management. They can suggest suitable meeting times, send invitations (and reminders) to participants, and seamlessly handle rescheduling requests.

Creating content.

Many marketers are starting to use AI to streamline the creative process. For instance, if you’re a video marketer, you can generate video scripts, create B-roll footage, add music, and even generate a talking head — all using AI-powered tools like Runway AI and Descript.

Whether you need to create videos, blog posts, email copy, or social media content, AI can help expedite parts of the creation process. That said, AI can lay the groundwork for creating content, but you still need to add your own human touch, perspective, and brand voice to the final product.