How marketers across industries are learning compliance lessons from banking and healthcare
By Piwik PRO
Marketing and advertising have become increasingly challenging due to privacy laws and sector-by-sector regulations, with more legislation likely to come, as indicated by the recent moves to ban TikTok in the U.S., including Montana’s recent TikTok ban.
Currently, the most arduous sector for marketing teams working with privacy regulations in the U.S. is healthcare due to HIPAA regulations, requiring the careful selection of data management and analytics vendors and a wealth of additional internal processes for compliance. Another industry that has succeeded in meeting rigorous security requirements to ensure the safety of consumers’ precious personal information is banking.
By understanding how healthcare and banking marketers have managed to control personal information and remain compliant regarding personal data while still developing strong advertising campaigns, marketers are adapting tactics from those sectors across industries.
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Source:: Digiday
