By Jenny Romanchuk

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video.

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible.

Do I really need it? Not at all.

Do I still put it in my shopping cart?

Guilty — I admit.

That’s how good marketing works—even the strongest fall. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know.

Luxury Brand Marketing Strategy

How That Applies to Other Businesses

In the Real World

Luxury Brand Marketing Strategy

Top luxury brands understand that customers seek more than a product. It’s a journey, exclusive and special: quality, craftsmanship, and artistic flair.

It’s about making you feel sophisticated, high-class, and part of something big.

I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market.

Let’s get started.

Louis Vuitton — Strategic Collaborations

Besides its fancy stores with shiny fronts, Louis Vuitton is super active on social media.

They love teaming up with celebs and thus make their stuff even more desired because, well, if celebs wear it, you know it’s cool.

For instance, check this collaboration with Belgian rapper Hamza Saucegod and Pharell:

Image Source

LV’s collections are also often inspired by celebrities. One standout example is Virgil Abloh’s Men’s Fall Winter Collection — a tribute to Michael Jackson.

Here’s how the stunning fusion of fashion and music iconography looked:

Image Source

Louis Vuitton includes celebrities in their ads, too. In one of his YouTube videos, Viktor Stoilov dissects an LV ad featuring four famous actresses.

Louis Vuitton strategically chooses celebrities to align with its brand values, create a global appeal, tell a compelling story, and connect with a diverse audience.

“Louis Vuitton is not for everyone. Louis Vuitton is special, and you need to understand it through the concept of four lifestyles, four buyer personas, four people that are representing this in a perfect way,” says Viktor Stoilov, Founder of Markademics.

According to Stoilov, Louis Vuitton reminds buyers that they make luxurious products you can use off the runway. Their fits or bags are part of a luxurious, cosmopolitan lifestyle.

“It’s not a studio. It’s not flashy. It’s not something super complex. No, it’s the streets of Paris, the galleries of Paris, driving your retro car around Paris, being this badass woman, or just walking around and thinking about life and time,” says Stoilov.

What I like: Besides innovative and strategic collaborations, Louis Vuitton’s secret weapon is its iconic monogram from 1858. You’ll find this same pattern on their products even 160 years later.

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Source:: HubSpot Blog

Author: Aaron