By David

The direct-to-consumer business model has gained some serious traction lately, especially in light of the events of 2020 that threw a wrench in the brick-and-mortar approach.

After some criticisms and speedbumps, D2C is finally emerging as a legitimate, sustainable model of business for the digital age. Brands save untold sums of money on overhead, have near-complete control over supply chains, and can innovate with compelling new products like never before.

But while D2C brands showed their strength in 2020, the challenge they face now is in the marketing department, especially with traditional retail channels coming back in a big way.

How are D2C brands navigating the complex and competitive marketing landscape in 2021 and beyond? Kevin Miller, Co-Founder and CEO of GR0, is leading the way with aggressive, innovating digital marketing for D2C brands right now – here’s how.

Quality Content – The D2C Marketing Key

There are a few distinct challenges facing D2C brands in the realm of marketing, starting with the fact that many of these companies are still relatively new and unknown.

While the D2C trend took root years ago, it did not catch a wave until a few years back. Newcomers to the space are just finding their footing, and have their work cut out.

According to Miller, generating a deep library of quality blog content is the first step towards building an online audience and getting the gears turning for search engine ascension.

“Our main focus is on excellent written content – that’s what D2C brands need to establish that trusted voice in competitive industries,” said Miller. “People want an authoritative voice and content that actually helps them out. Weak, generic articles won’t help brands make that mark.”

Miller and a staff of talented writers deliver original, highly researched content to GR0’s clients on a daily basis, giving D2C brands the reputation of authority and trust they need online.

Blog articles are just one piece of the puzzle for a well-rounded content strategy. Writers also create comprehensive how-to guides and encyclopedic breakdowns of key industry terms and concepts that help brands get a leg up over the competition.

“It’s a matter of pure value,” said Miller. “How much are you bringing to the table, aside from flashy images and videos? That stuff matters, but quality writing is a much more valuable asset in the long run.”

PR with an SEO Twist for D2C Brands

While great on-site writing can do a lot for an emerging D2C brand, these small companies need more leverage to expand their reach and grow their networks for increased awareness online.

A strong PR strategy is the next step that Miller and GR0 employ for their clients, using methods like reporter outreach and journalist connections to boost public image and carve out territory in the media madness of the internet.

Using platforms like HARO and a wide-ranging network of media connections, GR0 is able to position clients in the best possible light and put its products in the conversation among industry giants.

“Public relations is …read more

Source:: Social Media Explorer

Author: Aaron