By mbretous@hubspot.com (Martina Bretous)

If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai.

In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software.

• What is Jasper.ai?
• Jasper.ai Features
• How Jasper.ai Works
• What are the pros and cons of Jasper.ai?
• How much does Jasper.ai cost?

The tool offers hundreds of templates to choose from, responding to many scenarios – like if you want to write a long-form blog post or need the perfect response to a review. It takes the stress of a blank page right out of writing.

Currently, Jasper.ai is best for marketers, offering advantages to companies of any size.

Jasper.ai Features

• Text and image AI generation
• Integration with Grammarly and other Chrome extensions
• Revision history
• Auto-save
• Document sharing
• Multi-user login
• Plagiarism checker
• Brand voice customization

One additional feature worth checking out on Jasper.ai is the “Explain it To Me Like a 5th Grader” option. As the name suggests, this feature allows you to select the text that may be jargon-heavy and reword it to simplify it – enough for a fifth grader to understand it.

This is particularly helpful when writing about a complicated topic to an audience with limited knowledge. It helps you keep the essence of your sentence while increasing its accessibility.

How Jasper.ai Works

1. Choose a template.

2. Add your inputs.

3. View output.

How reliable is the output?

It depends on the content. I’ve found that Jasper.ai works well with tactical, step-based content that’s been well documented. It also does well with marketing copy, like social media captions and ads.

But if the topic is too niche – i.e. there’s not much documentation already out there – the information will likely be incomplete or could be wrong altogether.

What are the pros and cons of Jasper.ai?

Pros

• Generates in seconds – Seeing content appear out of thin air truly never gets old with generative AI. After a few simple inputs, you can have a full page of content to work with.
• Sounds natural, well-written, and accurate– What good is gen AI if the output isn’t good, right? Jasper.ai does a fantastic job of sounding natural and matching the tone you’ve requested while keeping it error-free.
• Fleshes out ideas – If you’re struggling to put pen to paper, Jasper.ai can help spark new ideas, new angles for your content.
• Affordable – Jasper.ai is a great option for a small business looking to scale up its content production with a limited budget. The first …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron