How industry vets tackle CES

By Seb Joseph

Plunge into CES with our straight-shooting veteran’s guide. Newbie or seasoned pro, we’ve distilled the essentials to turbocharge your journey. Navigate the chaos with top-notch travel hacks, slice through the crowds with insider strategies, and hit the floor in style with smart fashion tips from seasoned attendees.

Plan ahead

InfoSum’s chief operating officer Lauren Wetzel said its important to make a plan and stick to it. Rid your mind of FOMO, because at the end of the day, it’s not about what parties you go to, it’s about progressing business goals, Wetzel continued. Resist the urge to get another drink and instead focus on what you want to accomplish, who you need to meet, and where you need to be to make it happen. Remember, you must have critical objectives going in if you are going to have key results going out, she added.

CES veteran since 2005, Todd Cochrane, CEO of Blubrry, knows the drill: Prep is key. Dive into the site guide, pick your must-see exhibitors, and strategize your visit. Big fish? Catch them in the quieter last days. Cochrane’s routine? Up at 6 a.m., first meeting by 8, wrapping up around 9 p.m., then off to after-hours parties. Bedtime? Maybe 1 a.m., if lucky. His survival mantra: Hydrate, grab sleep when possible, and brace yourself – it’s a four to five day sprint, not a stroll.

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Source:: Digiday

      

Aaron
Author: Aaron

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