How Healthcare Businesses are Using Automation
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers.
The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out.
With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences.
I reached out to healthcare professionals and asked how they’re using AI and automation, their tips for getting started with AI, and the tools that healthcare businesses should consider.
Table of Contents
- Companies Already Using Automation [+ Examples]
- Tools That Can Help
- Trends to Know in Healthcare Marketing Automation
Companies Already Using Automation [+ Examples]
Marketing automation can free your team from laborious tasks, streamline operations, save thousands per year, and provide a better experience for customers and patients.
The healthcare industry benefits from automation and AI. Below, we’ll recap how companies are using AI today. From there, we’ll focus on tools that can help specifically with marketing.
Samaritan Health Services
Samaritan Health Services uses Azure AI to improve workflow and patient experience.
The company first turned to Azure AI to better serve patients. Finances were also a major motivator.
Scott Morris, AVP at Samaritan Health Services, is quoted saying, “Our health system supports a lot of rural areas and has a payer mix with a majority of Medicare and Medicaid payers… With the healthcare industry going through a lot of challenges, financial sustainability is a key point. We continue to believe that Epic on Azure is the best choice for us.”
As well as its financial benefits for Samaritan Health Services, Azure AI improves access to data for the right professionals.
Sonney Sapra, senior vice president and CIO at Samaritan Health Services, is quoted saying, “By using automated workflows, we can get the right data to the right person at the right time to make key health decisions.”
Macleod Trail Dental Clinic
Jennifer Silver, an experienced Dentist and Owner at Macleod Trail Dental Clinic, uses AI for appointment reminders, image analysis in diagnostics, and virtual consultations.
Silver says, “Automatic reminders enhance patient attendance, AI-driven image analysis improves diagnostic accuracy, and virtual consultations provide accessible and efficient communication.”
Automatic reminders are an opportunity for businesses to nurture their existing customers. This form of marketing automation is genuinely useful to customers, makes them feel cared for, and contributes to customer retention. It helps build the business’s reputation and may influence word-of-mouth referrals.
When asked how healthcare professionals in dentistry can optimize workflow with AI-driven analytics, Silver suggests exploring AI-driven analytics platforms. She says, “These tools can analyze vast amounts of patient data, helping you identify trends, predict patient needs, and optimize treatment plans.”
According to Silver, the major benefits of these AI systems are “[Streamlined] practice management, allowing for a more personalized patient experience and optimizing overall operational efficiency.”
Silver says that by harnessing …read more
Source:: HubSpot Blog
