How Fortune is expanding its European footprint
As U.K.-based publishers look towards the U.S. advertising market, U.S.-based Fortune is turning its attention in the opposite direction.
Eyeing an opportunity to extend its Fortune 500 lists and events franchises – as well as its magazine – to an audience of business executives and advertisers in Europe, the business publication is ready to plant deeper roots on the continent with Fortune Europe.
In addition to three new executive hires and a promotion to the Europe leadership team, the company, which is owned by Thai businessman Chatchaval Jiaravanon, is rolling out new content specifically covering the region; increasing its print circulation with unique covers to London, Paris, Zurich and Milan; and is adding more lists and event franchises.
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Source:: Digiday
