How Financial Services Businesses are Using Automation
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.
One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started.
We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Plus, the tools that you should trial for your finance business.
Table of Contents
- Companies Already Using Marketing Automation [+ Examples]
- Tools That Can Help
- Trends to Know in Marketing Automation for Financial Services
Marketing Automation Examples for Finance Businesses
Email and SMS Marketing
Email and SMS marketing is a powerful tool for finance businesses. Done well with automation, finance businesses’ marketing tasks can take half the time to complete.
Email and SMS are most effective when a finance business sets up audience segmentation. You can group audiences through interests or types of services.
When you’re rolling with a good marketing automation hub, even segmentation happens manually through email sign-ups, landing pages, and automated workflows.
On the subject of email and automation, CardUp’s Marketing Lead Jancis Yap says, “HubSpot’s workflow automation and list segmentation helps the team build the right user journey that converts more customers.”
Yap notes that segmenting lists used to be a long process.
“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. Now, the process is cut in half. You create the list yourself and add it to the marketing email feature,” Yap says.
Both email and SMS provide personalized marketing touchpoints that are useful, relevant, and timely! Emails and SMS can be auto-generated based on events, data trends, or actions such as applying for a service.
Landing Pages
Landing pages are specific pages where you can target a very specific audience with a very specific solution.
As mentioned above, the sign-ups generated through landing page submissions or downloads can be pulled into segmented audiences ready for targeted marketing.
The objective of a landing page is to attract a qualified audience who will convert there on the page. A well-thought-out campaign generated an 83% conversion for Accord Mortgages.
Reporting and Analysis
Reporting and analysis don’t need to be a time-consuming, human-powered task anymore.
Naturally, reporting and analysis are key parts of any finance business, but with AI and automation, you can take a lot of the administrative work off people and hand it over to the AI that works faster than any human could.
This leaves the experts to add their final thoughts and expertise to a report to take it from data overwhelm to exciting, actionable with a clear goal for what’s next based on …read more
Source:: HubSpot Blog
