How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
By Alliant
Dave Taylor, Chief Product Officer, Alliant
In 2024, data will play a more significant role in marketing than ever before. At the same time, the landscape in which this data is collected, stored and activated will change dramatically.
Marketers are well-versed in the trends reshaping the data-driven advertising industry: the loss of third-party cookies and other signals, the use of first-party data for marketing and increasing privacy restrictions. The marketing and advertising world has been discussing the potential implications of these ongoing shifts for years.
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Source:: Digiday
