How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things.
Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy.
Honestly, I love content monitoring so much that I want you to love it, too.
And that‘s why I’ve included as much of my knowledge on the subject as possible in this article. I’ve also gathered more “must-know” insights from other content specialists.
On the latter, I’d like to express my gratitude upfront to everyone who shared their insights below. Seriously, dear reader, please know that when it comes to content monitoring, you’re in incredible hands. That said, let’s get into it.
Table of Contents
What is content monitoring?
Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives.
You can apply a content monitoring process across digital platforms and content types. So, you might monitor how well your online content — i.e., blogs and landing pages — performs, for example.
Equally, you might track your LinkedIn content’s success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy.
Full disclosure before we go further: My main specialism is SEO content. So, this article is very much from the perspective of monitoring online content performance. That‘s opposed to other content types like social media or email.
That’s where my expertise and the expertise of my professional network — primarily SEOs — offer the most value to you.
The Benefits of Content Monitoring
Not quite sold on why content monitoring matters? No dramas.
Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.
Content Performance Monitoring and Benchmarking
Around 13% of marketing leaders cite content strategy as their top challenge.
I highly recommend content monitoring if this is you. It will help you overcome common strategy issues like knowing what content to produce to move the needle or what content to prioritize for “maintenance.”
As Ben Goodey, the founder of Spicy Margarita Content, says, the main benefit of content monitoring for SEOs “is to monitor the performance of content.”
Goodey explains what this can look like in practice.
“For example, closely tracking improvements/declines in keyword rankings gives a good indicator of whether you’re on the right path, need to rewrite the content, or take another path like building backlinks.”
I‘d also add that doing an initial content analysis (aka identifying what’s already working and what isn’t) as part of your …read more
Source:: HubSpot Blog
