How Can You Increase Your Domain Authority and How Long Does It Take?

So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now.

I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its backlink quality.

It’s no secret that every brand is vying to rank higher than competitors in search results and take that top spot.

Build link equity, but don’t obsess over domain authority. Treating domain authority like a vanity metric will not get you its full benefits.

You can’t fake authority. So, let me help you understand where you can compete.

Sound good? Let’s look at what our research taught us about what it takes to increase domain authority.

What Is Domain Authority and Why Is It Important?

You may have heard this term before, but you still don’t know what it means – you just know it’s important.

Well, you’re correct – it is important, especially in regard to your search engine rank.

Domain authority refers to the quality and quantity of backlinks—links from other reliable websites to your website—that your site has. The link being relevant is key because your score is influenced by it.

When Moz created the domain authority metric, the scoring system was made with the ability to compare websites or monitor the ranking strength of the site as it developed over time.

For some brands, they don’t have to try to be authoritative, it seems.

For instance, Dropbox. It has a high domain authority because of the visual content shared between individuals for personal and business use. This then creates unique domain backlinks aside from total backlinks, boosting domain authority for Dropbox.

Why is all this important?

Despite not being a Google ranking factor, one study found a connection between domain authority and SERP ranking.

The results of this study suggest that domain authority may be a useful metric for calculating the potential volume of organic traffic from Google.

If you want to increase your SEO rankings, think about your strategy to increase your domain authority.

Don’t give up if you don’t start seeing results right away, though.

Establishing authority might take some time.

Why Does Domain Authority Take Time to Build?

As you may have noticed, backlinks are quite important for determining domain authority. Not just that, one of the two most significant ranking variables is the number of backlinks.

Like SEO, the best way to increase domain authority is a slow game – depending on your efforts.

You can optimize your site more effectively when you have a better understanding of the keywords for which you are recognized as an authority.

But, it goes beyond keywords.

The larger your backlink profile, the greater your chances to increase domain authority.

A logarithmic scale is used to determine domain authority. As a result, solo stats won’t always affect the score in the same way. The higher the metric, the greater its impact. …read more

Source:: Kiss Metrics Blog