How Can iPaaS Help Your Digital Marketing?

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers.

You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at first, but don’t worry. I’ll break it down for you. So, let’s go over how iPaaS works, starting with some fundamentals.

What Is iPaaS?

Let’s be clear on some terminology before we dive into what iPaaS is.

Chances are you’re already using various apps, or Software as a Service (SaaS), across your organization. Statistics show that small businesses use 40 apps on average, and larger businesses use many more.

SaaS examples include Monday, Trello, Salesforce, and Gmail. You usually need to switch between these SaaS applications to complete tasks, whether it’s assigning someone a project in Trello, or responding to a customer in Gmail.

The problem? It’s time-consuming and inefficient to constantly move between these different systems. Since over 82 percent of customers expect almost instant solutions to their problems, this is time you can’t afford to waste.

How does iPaaS help? It’s simple. iPaaS integrates your SaaS applications and cloud services. In other words, it brings all these different apps together so they’re accessible from one place.

With iPaaS, you can read an email from a prospective customer in Gmail, and immediately assign someone a follow-up task on Trello. You can track inbound and outbound marketing in real-time and quickly update a lead’s status on Salesforce.

From a marketing perspective, what’s most important is why iPaaS can work for you. Here’s what you need to know.

The Benefits of iPaaS

Whatever the size of your company, there are three key benefits of iPaaS:

Cost savings
Business efficiency
Security and compliance

Let’s go over these one at a time.

iPaaS Could Save You Money

If you’re looking to streamline your IT budget, iPaaS could be a great option for you. Here are three specific reasons why.

Flexibility of iPaaS

First, it’s flexible. It’s pretty easy to scale your services to suit your particular business needs at any given time without overstretching your IT budget.

For example, if you’re experiencing high seasonal demands, you can quickly scale up your iPaaS platform to handle the volume. You can ramp up marketing campaigns and manage high numbers of leads without sacrificing speed or efficiency.

How does this flexibility help you cut costs? Again, it’s simple. The more agile your company is, the quicker you can onboard new customers, and the fewer resources you waste in the meantime.

Autonomy of iPaaS

There’s no need to worry about scheduling software updates because iPaaS handles these updates for you. Automatic updates:

Helps minimize your maintenance costs
Enhances your system reliability

Put simply, automated updates indirectly reduce downtime. More than 17 percent of small businesses have lost customers through downtime, and 37 …read more

Source:: Kiss Metrics Blog