How brands are driving holiday conversions with automation and creator partnerships
By Meta
With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact.
Using social media, including Facebook and Instagram, to advertise during the holidays offers brands scale and discovery potential. To achieve success through these channels, marketers must manage creative complexity and format diversity at a time when costs and competition are at their highest.
“Advertisers and brands are trying to pull forward the holiday period a little bit earlier, so they’re seeding in new audiences to their campaigns to try to expand that full addressable market,” said Jake Bailey, group director of global business at Meta. “There’s also a shorter time period than usual in between this Thanksgiving and the other holidays and shipping cut-offs, so that makes for a more intense environment.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
