How brands are combining audio and video formats to boost digital campaign success
Rachel Brooks, associate director of business marketing, global, Spotify
Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the end of the day.
This trend is reflected across streaming platforms, including those traditionally relying on audio. This significant surge in video engagement reflects a broader shift in user preferences. For example, according to Spotify research, time spent with video on Spotify has increased 48% year over year — and among Gen Z users, a whopping 136% — a figure significantly influenced by video podcasts.
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Source:: Digiday
