How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan
By Kimeko McCoy
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This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion.
In August, the tech behemoth scooped up Instacart’s former CEO Fidji Simo as its new CEO of Applications. Then in September, OpenAI had taken the first steps in agentic commerce with Instant Checkout. Last week, Simo told Wired, “The important thing before we ever consider ads is making sure that our commerce experience is fantastic…” To marketers, all signs point to an ad business and the upcoming holiday shopping season may be when the wheels start turning.
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Source:: Digiday
