How bid shading drives cost efficiency for advertisers in a world without ad IDs
By Amazon Ads
Neal Richter, director of science and engineering, Amazon DSP
As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic approach to programmatic ad buying.
Bid shading and predictive pricing algorithms are becoming crucial for DSPs optimizing this process.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
