By kbodnar@hubspot.com (Kipp Bodnar)

Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you.

In fact, AI’s impact on the workplace is already happening.

62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey.

What’s more, 65% of survey respondents believe AI innovations will be comparable to the industrial revolution.

At its core, this means one big thing for the future of business: Marketing, sales, and service professionals now have more time to work on complex, higher-impact work. AI enables creativity and innovation to supersede tedious and redundant tasks.

Hours spent drafting professional emails, creating marketing reports, coding, and much more will be replaced by time spent on deeper work: work that better enables you to learn about your email readers, strategize based on pre-synthesized data, and plan stronger web or product experiences for your customers.

But how, specifically, will you see AI impact businesses in 2023? Here are just a few ways AI’s already changing the workplace, according to our State of AI survey of 1,350 U.S. professionals.

How AI Will Revolutionize the Future of Business, According to HubSpot’s CMO

1. AI will enable you to obsess over your customers.

At Inbound 2022, we discussed the crisis of disconnection facing businesses today. Many SMBs are trying to find new ways to connect with customers in a hybrid world and rely on cobbled-point solutions that don’t reliably connect their customer data in an efficient, streamlined way.

AI is one of the most compelling solutions to the crisis of disconnection when it comes to understanding our customers.

Business leaders agree. Our research found a whopping 63% of business professionals feel that AI already helps their employees understand their customers better.

AI can help you pull data from disparate sources into one single source of truth and glean unique insights about your customers that you otherwise might’ve missed.

But most importantly, it gives you the time to obsess over your customers again.

It gives your sales team time to genuinely connect with customers and work with them to identify how your products can solve for their unique needs.

It gives your support team the ability to focus on complex customer challenges rather than being bogged down by tickets that could be answered by a chatbot.

And it gives your leaders the insights they need to make more high-impact, powerful decisions that align with what matters most to your customers.

2. AI will automate data analysis for better decision-making.

One of the most time-consuming aspects of any leader’s job is wrangling the right data. It can take hours for a business leader, analyst, or marketer to analyze customer data and uncover meaningful insights, leaving less time to actually use it to make critical decisions. Not to mention, a manual data analysis …read more

Source:: HubSpot Blog

Author: Aaron