How AI and other emerging tech showed up during the FIFA Women’s World Cup
By Marty Swant
It’s no surprise that AI and other emerging tech showed up this summer Down Under during the 2023 FIFA Women’s World Cup.
The tournament, which wrapped up yesterday in Australia and New Zealand with a hotly contested final match between Spain and England, attracted a lot of attention thanks to interest in the U.S. Women’s National Team, which bowed out in earlier rounds. But AI, augmented reality and even blockchain also scored some points in ads, games and social media.
Emerging tech also showed up plenty last fall during the Men’s World Cup in Qatar with AR filters, virtual worlds and plenty of NFTs. However, as companies explore more ways of using new tools, it’s sometimes the final painting that’s more memorable than the brush.
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Source:: Digiday
