How ad ops teams are leveraging automation to drive revenue
By Theorem
With the global digital advertising market expected to hit $185.2 billion in 2023, the industry has never been more competitive.
However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.
Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows. By automating ad ops, media companies are recognizing revenue faster and freeing up their teams’ time, enabling them to contribute more strategically to their companies. With the benefits of automation coming to the surface, more companies are jumping on board to streamline their current workflows.
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Source:: Digiday
