By Alexander Lee Esfand’s NFL Draft show — and brands’ interest in sponsoring it — provide the latest example of the mounting convergence between sports and gaming fandom. The NFL has certainly taken note of this shift, too. …read more
Source:: Digiday
By Julian Cannon As this year’s NFL Draft is currently taking place in Kansas City, NFL CMO Tim Ellis wanted to bring a youthful energy…
By Genius Sports Manny Puentes, general manager, advertising, Genius Sports With more than 100 million annual viewers, the Super Bowl has long been the marquee…
By Alexander Lee On Tuesday, PepsiCo announced a global partnership with EA Sports centered around “EA Sports FC,” the wildly popular football game series formerly…
By jim cooper Esports and gaming more broadly influence our culture and entertainment in a profound way today. The interplay between the worlds of gaming…
By Adam You will find the most influential people when you perform a Google search on movies or music. This month, many brands are celebrating…
