Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
After years of fierce debate, much handwringing, and political point-scoring (not to mention delays), it seems Google Chrome is now on course to pull support for third-party cookies by the end of the year.
However, many out there still need to be convinced the eventual implementation still won’t run past the Dec. 31, 2024 deadline. Ergo, it’s worth clarifying a few facts on the current state of play.
The Trade Desk has proven a prominent critical voice of Privacy Sandbox, and in June, Jeff Green told Digiday it would be a “strategic mistake” to push ahead with its trajectory.
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Source:: Digiday
