GSD&M gamifies its AI upskilling efforts
“Shall we play a game?” That chilling question came from one of the first modern movies to delve into AI — War Games.
GSD&M is taking a decidedly less dystopian approach to learning and adopting AI across the full-service agency, but it still involves games. The Omnicom-owned has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge, replete with leaderboards showing who’s been the quickest or most effective to adopt AI strategies, tools or functionality.
(Some of the practices may get adopted across the parent company Omnicom, although nothing is yet confirmed on that level, since Omnicom is still busy trying to close its acquisition of IPG.)
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Source:: Digiday
