GroupM’s leadership reorg gets an assist from a McKinsey exec
Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year.
GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles — at least those who haven’t already left the company.
Although one internal executive insists it’s not the beginning of the end of the individual brand names within GroupM — Mindshare, Wavemaker and EssenceMediacom — the moves indicate a simplification that more easily enables client-centric mini-shops to get crafted where needed, sometimes across agency brands. GroupM declined to comment on the record.
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Source:: Digiday
