Group targeting capabilities and promise-oriented messaging are maximizing new business wins for B2B marketers
By Marketecture
Produced in partnership with Marketecture
The following article highlights an interview between Abhishek Srivastava, vice president of product at LinkedIn and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how to make B2B advertising more efficient and effective.
Business-to-business marketing focuses on activating decision-makers at target companies, converting them into customers. It can prove a lengthy process due to decision-making committees — meaning marketers are often nurturing prospects for six to nine months.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
